As home builder marketing gets more and more competitive, many marketers have resorted to using marketing automation for remodeling companies in order to achieve more with less manpower actually doing them. The great thing about MA software is that it allows the marketing team to do multiple things at once without having to sit down and monitor it each and every second of the day. Here are some ways by which you can increase the effectiveness of your marketing automation tools.
One of the ways by which you can improve the efficiency of your remodeling company marketing automation is by crafting a welcome campaign. Welcome campaigns basically expound on the much used auto responder emails that sort of greet people or thank them whenever they finish submitting a form to the website. Welcome emails while also automated can provide a more lasting impression on your customer and can help you gauge their interest level with their response or lack thereof. These emails usually consists of about three to five messages sent to the inbox within 30 to 60 days after they have signed up. Aside from providing you with information on your client interest, it also allows you the ability to get sales-ready leads from the current group and then pass them over to closers which also removes a lot of lead qualification data from your team.
It is a known fact that webinars have increasingly become a standard in almost all marketer strategies. If you have a good topic to discuss, an engaging speaker and a short time slot, the webinar can allow you the ability to reach thousands of prospects all at once. What you need to do in order to increase your webinars effectiveness you need content that prospects are likely going to listen to and then present it in a way that is entertaining and interesting at the same time. Invest in a good amount of time to develop a webinar so that you can increase lead conversions with this approach.