Would you like your disc Packaging to stand out? Aside from the cost of printing, this factor is very vital as well. If you are an artist who has made millions of albums in the past, don’t you think it is time to make a significant change in your packaging? Or what about if you are a new artist, an up and coming singer, let’s say?
Well, you wouldn’t want to have your albums stacked up beside another singer who is already established and loved by millions. Do you think consumers will even look at your albums if it is placed beside Jennifer Lopez’ latest albums? I imagine that people won’t even notice your CD or DVD. Well, it is a tough world out there and if you do not make an effort to really stand out, then you should be prepared to be just one among the crowd. That goes for your album too. Your CD’s and DVD’s will be placed in the middle of millions of CD’s and DVD’s in a music store. And we all know that it is not very good for business. Business is tough and competition is very stiff. All businessmen know that they would have to come up with something unique and would attract consumers to your CD or DVD even before they have actually known the content. When you are a famous singer and are known by the quality of your voice, then maybe you can have the typical packaging for music albums.
But since you are still starting out, a little gimmick won’t do any harm. What about doing a customized packaging for your albums? It will be unique and it is something that reflects your own style. Do a mock up for one packaging and show it to your agent. He can have it reproduced for all your CD or DVD copies. Sometimes, a little creativity is all it takes for your products to stand out.